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Thu, Jul 18



20 Minutes and a Beer

Just us on the patio at Jukebox for a casual happy hour, including a 20-minute educational presentation, "The 9 Approaches to B2B Market Segmentation" by John Coe!

20 Minutes and a Beer
20 Minutes and a Beer

Time & Location

Jul 18, 2024, 6:00 PM – 9:00 PM

Cleveland, 1404 W 29th St, Cleveland, OH 44113, USA


About the event

We're kicking off our "20 Minutes and a Beer" series at Jukebox in Ohio City! 

Join us for a casual happy hour, plus a short educational presentation by John Coe, President of B2BMarketing, LLC.

All are welcome to attend! Admission is free. Cash bar.


6 pm:  Happy hour begins

6:30 pm:  20-minute educational talk starts

9 pm:  Happy hour ends

About the Presenter:

John Coe has been in the B2B sales and marketing world his entire life. His firm, B2B Marketing, LLC, uses database direct marketing to deliver on the elusive and dichotomous promise:  Sell More BY Spending Less

John's sales career has spanned organziations including BF Goodrich Chemical, Quaker Oats Chemical Division, West Agro Chemical, and Samuel Bingham. He launched his marketing life by starting Integrated Target Marketing, a Chicago-based B2B direct marketing agency that grew to be one of the top 50 direct marketing agencies in the US. Later, he was recruited by IBM as their National Campaign Manager, overseeing all North American demand generation DM campaigns and more. Later, he joined Rapp Collins Worldwide as Sr. VP, Director of Business Marketing, where he oversaw the B2B clients in North America and provided B2B support to other Omnicom sister agencies. His book The Fundamentals of B2B Sales and Marketing (published by McGraw-Hill), is now in bookstores worldwide and is in its third printing. John has given over 225 seminars and presentations at industry conferences, both in the US and internationally,

John has a BS degree in Chemistry from Miami University in Ohio, and an MBA from Case

Western Reserve University. He has been awarded numerous honors including Who’s Who in

B-to-B Marketing in 2007, and the Arizona Direct Marketing Lifetime Achievement Award. In

his spare time his passion is golf where his handicap is increasing with age. He’s a much easier

mark these days!

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