The second annual AAFCLE SofA (Students of Advertising) Awards is open for entries. Thanks to Basista Furniture, we'll once again award the Best of Show entry with a sofa and a $500 scholarship from the AAFCLE Education Foundation. Here are the rules:
DEADLINE: Entries must be registered online at SofaAwards.com and received at the AAF-Cleveland office by February 3, 2012.
ELIGIBILITY: Entries must be produced by student(s) while enrolled as a full-time student at an accredited college or university. The work must have been created between February 1, 2011 and February 1, 2012. Work from internships is allowed as long as it was produced solely by students. Since you’re a student, the work does NOT need to have run. Spec creative is acceptable.
FEE: The entry fee is $25 per entry. This is for both individual and campaign entries. Ads may be entered as both singles and as part of a campaign. For example, if you enter an ad campaign (up to six components) for $25 and you can also enter those individual ads as single pieces (for an additional $25 each).
CATEGORIES: There are no categories. We find categorization tends to squelch creativity. If you can make a valid argument that your entry is, in fact, an ad, we’ll allow it. If we have an issue with the eligibility of your entry, you’ll be hearing from us.
JUDGES: The judges will be made up of Cleveland creatives. Winners names, work and contact information will be shared with the judges – they might be interested in hiring you someday.
JUDGING: There is no set number of awards; award-worthy work will receive an award.
AWARDS: As you may have already guessed the prize to the student that wins the best of show is a couch, compliments of Basista Furniture, and a $500 scholarship from the AAF-Cleveland Education Foundation. (Sofa delivery is NOT included – you must be able to transport the sofa yourself.) If a team effort is chosen as best of show, it is up to you (the winning entrants) to decide who gets the sofa. (Perhaps some sort of joint custody agreement?) Other SofA Award winners will receive trophies (one trophy per entry.) Extra trophies may be ordered for a nominal charge.
The award ceremony will be held in conjunction with the AAF-Cleveland ADDY Awards on February 16, 2012.
HOW TO ENTER: It’s a two-step process:
- Visit www.aafcleveland.com/sofa-awards.html. There you’ll be able to register your entries and pay for your entries (via paypal).
- Send a physical copy* of your entry to the AAF – Cleveland office:
SofA Awards
c/o AAF – Cleveland
4700 Rockside Road, Suite 325
Independence, Ohio 44131
*If it’s a print ad, send a print copy. Radio, Web & Interactive entries must be submitted on a CD – do NOT simply send us to a URL. Video entries must be on DVD. If the work (especially guerilla efforts) requires some explanation, please submit an entry. If none of these options seem suitable contact Dan Leibundgut at the AAF-CLE office 216-901-4000 x-11.
ALL ENTRIES MUST BE PAID FOR AND RECEIVED BY FEBRUARY 3, 2012