AAFCLE Industry Quick Links – News From Around The Industry

Industry Quick Links for the week of February 17: Is VR poised to enter marketing mainstream? M&C Saatchi Performance’s Johnnie Farquhar explores the barriers that have prevented brands from fully maximizing the potential of virtual reality, such as the cost of creative and relatively limited audience reach, but predicts advancements in technology will increase its…

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How To Build An Audio Marketing Strategy

If you missed our latest NEO Digital program entitled “How To Build an Audio Marketing Strategy” you can listen to it in its entirety. Our panelists included: Jeff Culliton – VP, Digital Strategy, Adcom Lindsie Miller – Sr. Director, Ad Innovation Sales, Pandora David Moss – Chief Creative Officer, Evergreen Podcasts Larry Rosin – President,…

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Latest AAF Government Report

Maryland, Nebraska Look at Advertising Taxes On January 29 the Maryland Senate Committee on Budget and Taxation held a hearing on SB 2 which would place a gross receipts tax on digital advertising. AAF Baltimore President, Matt McDermott and AAF EVP of Government Affairs, Clark Rector both testified against the proposal. Privacy, Self-Regulation Update AAF and our allied advertising associations have asked California Attorney General Xavier…

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Advertising Hall of Fame Class of 2020 Honorees Announced

Eight legends in advertising were announced as inductees in The American Advertising Federation’s (AAF) Hall of Fame during an event at the New York Stock Exchange. The honorees are elected by the AAF Council of Judges and is one of the highest distinctions in the industry.  This year’s eight individual honorees are: Nina DiSesa, Former Chairman and…

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Institute for Advertising Ethics Opportunities Grow

On the heels of the successful #AdEthicsDay in October, AAF’s Institute for Advertising Ethics is working to finish strong in 2019 and believe 2020 will be a banner year. The Institute understands professionals and students are increasingly turning to podcasts and webinars. In an effort to cast a wider net, Institute Executive Director Wally Snyder…

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Three New Member Benefits

Focus more on your pet’s care and less on costs with ASPCA Pet Health Insurance. Plus, you can save 10% on your base plan premium with a multiple pet discount! ASPCA Pet Health Insurance furthers the mission of the American Society for the Prevention of Cruelty to Animals® (ASPCA®) by helping pet parents afford quality…

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