Industry Quick Links for the week of February 17: Is VR poised to enter marketing mainstream? M&C Saatchi Performance’s Johnnie Farquhar explores the barriers that have prevented brands from fully maximizing the potential of virtual reality, such as the cost of creative and relatively limited audience reach, but predicts advancements in technology will increase its…Details
If you missed our latest NEO Digital program entitled “How To Build an Audio Marketing Strategy” you can listen to it in its entirety. Our panelists included: Jeff Culliton – VP, Digital Strategy, Adcom Lindsie Miller – Sr. Director, Ad Innovation Sales, Pandora David Moss – Chief Creative Officer, Evergreen Podcasts Larry Rosin – President,…Details
Maryland, Nebraska Look at Advertising Taxes On January 29 the Maryland Senate Committee on Budget and Taxation held a hearing on SB 2 which would place a gross receipts tax on digital advertising. AAF Baltimore President, Matt McDermott and AAF EVP of Government Affairs, Clark Rector both testified against the proposal. Privacy, Self-Regulation Update AAF and our allied advertising associations have asked California Attorney General Xavier…Details
Eight legends in advertising were announced as inductees in The American Advertising Federation’s (AAF) Hall of Fame during an event at the New York Stock Exchange. The honorees are elected by the AAF Council of Judges and is one of the highest distinctions in the industry. This year’s eight individual honorees are: Nina DiSesa, Former Chairman and…Details
AAF-Cleveland would like to welcome Geometry as a new corporate member.
For over 25 years, the AAF Advertising Hall of Achievement has shined a spotlight on talented individuals, age 40 and younger, who not only make a positive impact in the advertising industry, but in their communities. Do you know someone who deserves to be honored? Nominations accepted here.Details
On the heels of the successful #AdEthicsDay in October, AAF’s Institute for Advertising Ethics is working to finish strong in 2019 and believe 2020 will be a banner year. The Institute understands professionals and students are increasingly turning to podcasts and webinars. In an effort to cast a wider net, Institute Executive Director Wally Snyder…Details
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