Maryland, Nebraska Look at Advertising Taxes
On January 29 the Maryland Senate Committee on Budget and Taxation held a hearing on SB 2 which would place a gross receipts tax on digital advertising. AAF Baltimore President, Matt McDermott and AAF EVP of Government Affairs, Clark Rector both testified against the proposal.
Privacy, Self-Regulation Update
AAF and our allied advertising associations have asked California Attorney General Xavier Becerra to delay enforcement of the California Consumer Privacy Protection Act. The new law went into effect on January 1 of this year with enforcement set to begin on July 1. Unfortunately, the final regulations have not been finalized, leaving thousands of covered companies in a state of uncertainty as to what exactly they will be complying with. The letter asked that the Attorney General delay enforcement actions until six months after the regulations are finalized.
CA’s Do Not Sell My Info
With California’s “Do Not Sell My Personal Info” (DNS) mandate, DAA saw an opportunity to advance a privacy control experience for consumers that mirrors what’s been in market for the better part of a decade for opting out of data collection for interest-based advertising (IBA) with WebChoices and AppChoices.
Political Ads: Prepared for the Current Election 2020 Cycle—Required Disclosures
January 1, 2020, marked another milestone for DAA: its Political Ads transparency and accountability program is now enforceable by DAA’s independent Accountability Partners. As we enter a Presidential Election year, we have a responsibility to make sure online “express advocacy” ads for state and federal offices deliver transparency to voters—by helping to ensure these political ads we see are placed by valid, registered campaigns.