Sr. Media Planner/Buyer
Sr. Media Planner/Buyer
Geometry

PublishedJune 30, 2020

LocationCleveland, Ohio

CategoryFull Time

Job TypeGeneral

Summary

Leads development of media strategies, buys and campaign analysis to achieve client objectives. Drives innovation at both the strategic and campaign level. Builds relationships with clients and manages relationships with vendors, setting expectations and confirming they are met.

What You’ll Do

  • Develop and deliver effective media strategies and plans, utilizing research tools and historical client data and knowledge of media landscape and innovations
  • Research, develop and share POVs on new client opportunities
  • Translate media strategies into tactical plans that achieve client’s objectives and fit within budget
  • Create strong relationships with vendor partners and stay current on relevant, upcoming offerings
  • Research and seek new media trends, innovations and opportunities to share with team and client
  • Negotiate with vendor partners to obtain media availability and placement, advantageous rates and added value; evaluate appropriate media opportunities for achieving client objectives
  • Act as a liaison between the media and account team to ensure that project milestones, timelines, and deliverables are met
  • Execute media plans per timelines and budgets
  • Ensure appropriate plan approvals are obtained
  • Create and distribute insertion orders to vendors and internal teams
  • Monitor buys in progress, arrange for make-goods and credits and update any related changes in the buy software
  • Verify correct media is running
  • Analyze and report results of media campaigns
  • Monitor and track media spend, compare against client budget, and alert team of any discrepancies
  • Coordinate and reconcile media billing across all platforms (print, broadcast, digital; resolve any billing issues
  • Maintain documentation of creative assets and costs for planned and placed media activity across all internal reports (flowcharts and buys)
  • Mentor staff by offering positive and constructive feedback, offer opportunities that will allow them to work on new projects that are at a higher level
  • Enter time reports at minimum once a week and expense reports within 10 days of incurred expense
  • Handle other duties as assigned by supervisor

Our Ideal Candidate

  • Bachelor’s degree in advertising, marketing, related field or the equivalent combination of education and experience
  • 4-6 years of media experience working in an agency setting
  • Must have a moderate level of understanding of multiple media channels both traditional and digital
  • Able to communicate clearly, thoroughly, succinctly and in a timely manner both verbally and in writing; follow up on outstanding issues; ask questions
  • Keen attention to detail with strong mathematical and Microsoft Excel skills; able to identify and understand anomalies in large data sets
  • Competence with media buying software, Mediaocean, and Prisma preferred
  • Able to build relationships across the team, department, vendors and clients
  • Proactive approach, demonstrated by:
    • Providing regular project timeline and budget updates to team/supervisor
    • Anticipating potential problems and obstacles to project success, communicating concerns and potential solutions with team
    • Developing an understanding of new/emerging media developments and sharing with the broader team internally
  • Able to review results and performance of paid media campaigns based on predetermined success indicators, determine effectiveness and report back to client

Who We Are

Geometry is WPP’s end-to-end Creative Commerce Agency. We create engaging new commerce experiences at the moments that matter to unlock commercial growth. We believe the space of Commerce holds the most untapped creative potential to grow companies, brands and people. Our Living Commerce® operating system, allows us to understand how, when and why people buy – to deliver the most innovative and valuable commerce experiences across Retail, Experience, Design and Innovation. We do this in 54 cities across 40 markets, everywhere commerce touches lives – this is end-to-end.
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