Sr. Manager of Programmatic Services
Sr. Manager of Programmatic Services
Marcus Thomas LLC

PublishedMay 19, 2020

LocationCleveland, Ohio

CategoryFull Time

Job TypeDigital

Marcus Thomas is an agency with the deepest digital, social and creative teams in its weight class. But when it comes to our people, we’re a happy band of “commanders of the impossible.” Don’t tell us it can’t be done – we’ll always prove you wrong!

The Sr. Manager of Programmatic Services is the agency’s digital media representative to the client (working with Account Service) and other agency departments. They are responsible for all programmatic campaign strategies, buying, reporting, analysis and optimization. It is their responsibility to ensure the quality of the agency’s programmatic media work, including meeting ROI goals and seeing that their group consistently looks for new opportunities and produces quality work.

The Sr. Manager of Programmatic Services is a data-driven marketer with experience in ad-technology (DMP/DSP/third-party/multi-touch attribution), real-time bidding, programmatic media buying and optimization of campaign performance. The Sr. Manager of Programmatic Services will be responsible for partnering with trading desks and DMPs, and will continue to grow current programmatic business as well as identify, target, and acquire new programmatic business opportunities. They will play a key role in the continued development of our data capabilities across all marketing campaigns and clients.

  • Minimum 6+ years digital marketing experience, programmatic marketing and client-facing experience, preferred
  • Hands-on experience with DSPs, including audience creation, campaign structuring, inventory identification, supply-chain optimization, and overall programmatic performance analysis and optimization. (The Trade Desk is a must; other DSPs are a plus)
  • Hands-on experience with DMPs, including audience creation, implementation/setup and audience insights extraction (Lotame is a must; Krux and other DMPs are a plus
  • Strong initiative
  • Excellent writing and strong/persuasive presentation skills
  • Strong analytical/strategic skills
  • Leadership qualities within the agency
  • Experience monitoring programmatic trends daily, as well as hands-on experience planning and buying within a programmatic platform
  • Ability to problem-solve, troubleshoot, analyze data to extract insights from extremely large datasets, and apply rigor around employing a test-and-learn approach
  • Strong command of ad tech concepts and platforms (DSPs, Google Campaign Manager, DMPs, Salesforce)
  • Works with media and client account team to develop and present programmatic media strategies and plans for client approval
  • Owns the day-to-day programmatic media campaign logistics through entire planning cycle across several clients
  • Manages personnel, setting quality standards and enforcing adherence to those standards. This includes weekly and daily meetings to ensure staff stay organized and have prioritized projects appropriately.
  • Is financially responsible for all areas of programmatic media, including self-service media performance and managed service cost negotiation with vendors; ensures estimating/media payments are made in a timely manner and on budget
  • Keeps abreast of current trends and the latest technological advances in digital, and identifies new opportunities
  • Leads at appropriate client meetings
  • Participates in business development opportunities
  • Derives meaningful insights from data, including optimization recommendations
  • Has ability to position oneself to be respected by the client and agency as a Programmatic expert
  • Is responsible for the quality of work produced not only by their group but also by creative teams when the project is under their leadership from a creative standpoint
  • Stays in-tune with the client’s business and customer so that marketing/advertising problems and opportunities may be anticipated
  • Continues to develop the roadmap and oversees implementation for in-house programmatic buying
  • Leverages first-, second- and third-party data and tools for audience targeting, and leads data POV as new trends and impacts emerge
  • Analyzes data, assesses advertising KPIs and identifies media and platforms best suited to reach our target audiences for effective advertising planning
  • Develops a test-measure-learn approach and produces clear and detailed reporting, leading to data-driven decisions that drive business results
  • Oversees selection and implementation of ad technologies that enable campaign tracking and optimization of media and audiences
  • Ensures consistency in the approach, governance and process across clients and technology partners
  • Partners with internal and external teams across CRM, analytics, creative and content to ensure seamless integration across marketing touchpoints
  • Manages partner relationships with key ad tech providers, media partners and industry thought leaders to stay on the cutting edge of the programmatic media landscape

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