Sr. Manager, Account Strategy
Sr. Manager, Account Strategy
Brandmuscle

PublishedFebruary 12, 2020

LocationCleveland, Ohio

CategoryFull Time

Job TypeGeneral

The Senior Manager, Account Strategy is responsible for the overall management of assigned client accounts, for supporting and assisting in the development of strategic definitions for the brand’s local marketing efforts, ensuring that BrandMuscle’s technology and service offering support the client’s local marketing and overall business strategy, and will help grow the client’s relationship with BrandMuscle. The Senior Manager, Account Strategy will proactively engage clients in discussion regarding their local marketing goals to provide insights and perspectives and will serve as consultants in local marketing and BrandMuscle’s entire product and service offering to ensure that BrandMuscle is doing everything possible to achieve those goals. The Senior Manager, Account Strategy serves as a role model for their team by helping staff members grow, assuring a vibrant, cohesive staff.

Responsibilities

 

  • Fosters strong client relationships and seeks ways to develop the clients’ local marketing initiatives by providing critical insights that build strong, solid, strategic, and tactical recommendations leveraging BrandMuscle’s solution
  • Manages, grows, and develops the client accounts assigned to their group and maintains a high level of performance of their teams
  • Keeps on top of industry news, trends, best practices, and critical information related to their marketplaces which may include attending client presentations or training and applies appropriate perspective to assigned accounts
  • Identifies brand, industry and market challenges, and provides client guidance on how to better understand (i.e., market research recommendations) and address these challenges
  • Proactively identifies new opportunities in digital marketing tactics and works collaboratively with the BrandMuscle digital and technical teams to secure new business opportunities
  • Demonstrates a deep knowledge of BrandMuscle’s entire product and service offering and, when appropriate, shares examples and case studies that will help support the client’s objectives and grow BrandMuscle’s relationship with the client
  • Proactively cross-trains on product offerings to in order to provide strategic direction to their accounts
  • Helps manage internal resources to ensure that client relationships grow profitably over time
  • Escalates any client-related issues to senior management and keeps them informed of the status of problems, significant plans, and meetings, as well as client organizational changes
  • Leads the preparation and presentation of annual strategic, tactical plans and significant interim programs, and quarterly plans to the client
  • Increase team collaboration through ongoing idea-sharing and brainstorming sessions
  • Helps identify new business opportunities in their account base
  • Oversees all aspects of the employee lifecycle of team members assigned to their accounts including the onboarding, training and development, and administering reviews to their team

Requirements

 

  • Bachelor’s degree required, preferably in marketing, advertising, or a related field
  • 5-7+ years of ad agency account service or client-side advertising management experience is preferred
  • Complete understanding of advertising and project management processes are essential
  • Strong organization and communication skills a must
  • Advertising industry knowledge and commitment to client service required
  • Detail-oriented with strong troubleshooting, analytical, and problem-solving abilities
  • Strong knowledge of Excel preferred (including formulas and standard data sorting and filtering)
  • Demonstrated analytical skills and ability to analyze data
  • Strong interpersonal skills and ability to work with cross-functional teams
  • Ability to thrive in a fast-paced, changing environment
  • Must be available for a flexible work schedule to accommodate clients on advertising deadlines
  • Technology experience preferred
  • Self-starter, with the ability to work without direct supervision
  • Must be thoroughly computer literate and able to learn new software quickly
  • Some travel may be required

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