AAF-Cleveland is proud to shine a light on its corporate members. This month we’ll introduce you to Lachina Creative.
Tell us a little about your company and your role there?
Lachina Creative has been in operation for 30 years, working collaboratively with a wide range of clients in the world of educational publishing right out of Beachwood, OH. Recently, Lachina Creative has pivoted to focus on bringing animation and new technologies to this space and more. Jeffrey Simonetta, Creative Director of Lachina Creative, has been pioneering this effort. Jeff has 9 years of experience in the 3D Visualization and Animation fields and serves as an educator in animation at Cleveland Institute of Art and Cleveland State University. Lachina Creative aims to be known as the place where you can find high-quality animation and visualization in the Cleveland area.
Jeff Simonetta
What is your company most excited about in terms of marketing/video production/communications/advertising in 2020?
Lachina Creative is most excited about the access to new technologies, techniques, and potential that have been brought to the visualization and animation space–especially in the AR/VR world.
What are some of the most exciting projects your company is working on or just finished up?
We recently wrapped up a project using AR facial tracking by partnering with another AR firm in Cleveland. This technique allows you to capture facial motion and apply it to any 3D model. There are many entertainment, engagement, and marketing possibilities that we are currently exploring to apply this technique. Another project was the Cleveland Institute of Art 2019 Holiday Card animation. We had a lot of creative freedom and it was great having the opportunity to produce some high-quality 2D Animation right here in Cleveland using our staff talent. These projects show the range and creativity we are capable of.
Bee AnimationWhat has been the most valuable take away from your AAFCLE Corporate Membership?
Lachina Creative has a long history with national clientele, and as we looked for ways to connect locally, we found that AAF offered many fun in-person activities as well as professional development opportunities for our company to network and team build.
How can we learn more about your company?
The best way to is to check out our website www.lachina.com , where you’ll find some of our projects and our social media handles. Our demo reel can also be found here:
You can reach out directly to jsimonetta@lachina.com or call 216.292.7959.
