Industry Quick Links for the week of March 30:
- 74% said the pandemic will impact ad spending more than the 2008 financial crisis,
- 24% have curtailed all ad expenditures for the first and second quarter,
- 46% have adjusted their media spend for the same period and
- 63% have changed their messaging.
In addition, IAB President David Cohen says, “In times of belt-tightening, marketers are making sure every dollar is going against the exact audience they’re after, and they’re using first-party and third-party data to ensure there’s no waste.”