Understanding the generational differences in the workplace, marketplace and living room can be a daunting task. Reaching these different generations with your brand and marketing messages can be challenging at best. Chuck Underwood from The Generational Imperative will be our guest speaker at the March Signature Series program on March 15th. Chuck says that “a well-executed generational marketing strategy consistently delivers what all marketers desire but seldom get: it cuts through the clutter of all that content floating around out there and resonates with each generation it targets. And so, generational considerations must now be a permanent “filter” through which American business runs all of its marketplace planning, creative work, and final decision-making.” Chuck provides consulting, research, and training to American business, government, education, and religion on the subjects of Generational Marketing Strategies and Generational Workforce Strategies.
Chuck is one of the pioneering scholars in the field of generational study and he’ll share his expertise on “Marketing To Millennials” at our breakfast event.
Come learn what it takes to reach this important target audience on March 15, 2017 at Windows on the River beginning at 8:00 a.m. Please note that this event is a departure from the usual club luncheons with a start time of 8:00 a.m.
Register for this informative event here.