How Effective Are Blogs? An Expert Panel Weighs In

There are over 150 million blogs on the internet. Blogs about all kinds of things. Blogs about parenting. Blogs about cooking. Blogs about cats in sinks.

And let’s not forget about brands. Marketers have learned that blogs not only increase organic search traffic but also help influence consumers. Surprisingly, just 31% of Fortune 500 companies have an official blog.

At the upcoming AAF-Cleveland Professional Development luncheon on January 20, we’ll hear from a panel of digital market experts on how blogging is helping them promote their brands, grow their business and create thriving communities of enthusiasts.

Does your client or company have a blog or a blogger program? Have questions about how a blog can actually have a measurable impact on your business? Don’t miss this great panel discussion featuring Kelly McGlumphy, PR Manager at GOJO, Ashley Szeremet, Digital Brand & Loyalty Manager at Step2 and Amber Matheson, Communications Project Manager and Content Marketing Writer for Diebold.

Reserve your spot now for our Professional Development Luncheon at Cibreo Privato, January 20th from 11:30 am to 1:00 pm.

More on the panelists:

Amber Matheson

Amber Matheson is a writer on the Global Campaigns & Content Marketing team for Diebold, Incorporated. She authors blogs, foundational marketing collateral and social media assets, and collaborates with internal SMEs to create perspective pieces and industry POVs. She has more than 10 years of experience in traditional media, social media and client-driven publications, and has driven content marketing initiatives at TTI Floor Care and Great Lakes Publishing.

Kelly McGlumphy

Kelly McGlumphy currently serves as the public relations manager for GOJO Industries, a global leader in hand hygiene and skincare products and the inventors of PURELL® Hand Sanitizer. In this role, she oversees the public relations and social media strategy for the organization’s business segments including healthcare, compliance and business-to-consumer outreach.

Prior to joining GOJO, McGlumphy, who has more than 15 years of experience, held media relations and public relations positions at the Rock and Roll Hall of Fame and Museum, Flight Options and Roop & Co.

Ashley Szeremet

Ashley Szeremet is the Digital Brand & Loyalty Manager for Step2, the largest American manufacturer of preschool and toddler toys. She oversees the strategy for digital branding, blogger relations, Step2’s ecommerce retail partners, and the loyalty and retention programs for Step2.com.


Previously, she was a Content Strategist at Rosetta, where she worked with clients including Royal Caribbean, Jos. A. Bank, and KraftMaid. She holds a BA in Journalism from Cleveland State and is a proud mom to two toddlers.

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