AAF-Cleveland is proud to highlight the many creative service companies in NE Ohio that make up our corporate member roster. Corporate membership in AAF-Cleveland is a great way to get your entire team involved with NE Ohio’s premier advertising and marketing professional growth organization. Our programs, events, social and networking opportunities keep our members in the know and ahead of the curve. See what corporate membership can mean for your company. Contact AAF-Cleveland Executive Director, Dan Leibundgut at 216-910-4000 or click here to see our corporate membership options.
Jamie Venorsky, Partner/ECD, Marcus Thomas LLC
Tell us a little bit about your company and your role there.
Marcus Thomas is one of the longest-standing agencies in Ohio, with 80 years behind us. We’re a full-service, integrated shop. We’re all about Impossible Challenges. We like to say “impossible dies here.” Companies come to us with their toughest challenges. Challenges that keep them up at night. Challenges that are core to their growth and survival. We’re an agency that delivers the fearless creative of a boutique shop, the rich experience of a category killer, and the deepest digital team of any agency in our weight class. We create solutions designed to solve our clients’ impossible challenges. We shape our approaches with deep research. We optimize them with precise analytics and strategic thinking. We strive to help our clients develop more empathy with their customers, improve their experiences, make their lives better and, ultimately, deliver results. I’m one of the partners at Marcus Thomas and the Executive Creative Director. Responsible for overseeing the creative and studio production communities of practice within the agency.
What is your company most excited about in terms of marketing/video production/communications/advertising in 2017?
Change. That’s what excites us. Changing trends in consumer behavior, proliferation of new media and advances in technology are all driving a complex network of opportunities for brands to engage with consumers. Now we can be creative not only in making ads, but in making all kinds of things to bring our clients together with their constituencies. We’re able to create a product that can legitimately add value to their lives on behalf of the partners we’re working with. Ultimately driving their business forward. We’re most excited (and terrified) about what we get to create next, because we’re not quite sure what it will be. And it might just be the first time we’re creating it. Fortunately, one thing hasn’t changed in our industry. That’s the power of an idea. The power to inspire, the power to add value to our lives, the power to leave things a little better than we found them. Ideas are what connect people to a brand. And now we get to bring these ideas to life in any number of ways. This is a pretty exciting place to be.
What are some of the most exciting projects you’ve been working on or just wrapped up?
We’ve been doing some great work with wearable technologies, using new audience profiling techniques, programmatic and dynamic messaging to help a West Coast client bring new diabetes therapies to market. And closer to home, we’re helping to redefine what it is to mow your lawn. Wish we could tell you more, but it’s top secret.
What has been the most valuable takeaway of your AAF Corporate Membership?
The ability to network and connect with the ad community in Cleveland has been the greatest benefit of the AAF to me personally. I believe this is a benefit a large portion of our team has come to enjoy as well. You know, Cleveland is a relatively small market for our industry. There’s no reason for us not to be on a first-name basis with each other. We should all be willing and open to finding ways to help each other out. A stronger ad community can make us all better. The AAF is a critical component of fostering these relationships. And the ADDY Awards is an event that we’ve passionately supported as an agency for many years. I’ve always looked forward to this event each year, since I started out as a junior art director. This event puts the spotlight on the tremendous talent in our market that often doesn’t get the credit it deserves. And it celebrates what we all care about most, the work. I always leave inspired to get back to the agency the next day and start working harder.
How can we learn more about your company?
To learn more about Marcus Thomas, you can check us out at marcusthomasllc.com. Take a look at some of our recent work (www.marcusthomasllc.com/work) and learn a little more about our culture. Or just stop by the agency for a visit and introduce yourself. I’d be happy to show you around. (Provided you’re a dog lover.)