5 to 9 – The Hand Lettering of Lisa Lorek
AAF-Cleveland exists to shine a light a light on the individuals and organizations that make up the region’s advertising community. And we know that the brilliant, strategic work coming out of Cleveland is just the tip of the iceberg. Our 5 to 9 posts will feature work from members of the Cleveland advertising community that has been created outside of office hours. The personal pursuits. The pet projects. The labors of love.
Name: Lisa Lorek
Day Job: Art Director at Global Prairie
Involved with AAF-Cleveland Since: 2012
Tell us a little bit about what you do at Global Prairie.
As an Art Director at Global Prairie, I’m part of a global marketing firm that exists to cultivate a healthier world. I feel incredibly lucky to be able to come up with creative solutions for clients whose businesses improve the health of people, animals, the environment and our communities. More specifically, I work on an array of projects, from designing websites to creating fonts – all with teams across the globe.
What do you create after your 9 to 5 job?
Simply put, I love to letter. I¹ve worked on a number of different projects including coloring books, murals, magazine covers, personal projects, and gallery shows.
How did you discover your “5 to 9” passion? What inspired you?
I got an internship right out of college, and after the 9-5 hustle, I still felt the need to create art. I couldn’t switch gears to more of a relaxed mindset after being so used to working 20 hour days in college. I started doodling lyrics for fun because I’m a HUGE music fan, and then I would post them on Instagram.
When I started using hashtags to get more views, that’s when I discovered there was an enormous and super supportive community of other lettering artists. For the past 4 years, I’ve been using Instagram to build my network and get inspiration from other artists. I also get inspired to create artwork because of the amazing reactions I get from my clients. It feels great to hand off a finished piece and have someone appreciate the work even more than I do.
How has participation in AAF-Cleveland inspired you or your work?
AAF-Cleveland has allowed me to make connections locally and start conversations about what other designers are working on, what’s working for them and what’s not, what culture is like at other companies, etc. It inspires me to think differently and look for inspiration within Cleveland. But it also reminds me of more important things in life (like to get out there, drink and have fun.) The volleyball tournament and ADDY awards are always a blast!
How can people learn more about you and your work?
Definitely my Instagram account (@lisalorek). I post all my work there – and probably reveal too much in my captions.
If you’d like your work to be featured in a future 5 to 9 post, send your name, job title and link to your work to firstname.lastname@example.org.