AAF-Cleveland exists to shine a light a light on the individuals and organizations that make up the region’s advertising community. And we know that the brilliant, strategic work coming out of Cleveland is just the tip of the iceberg. Our 5 to 9 posts will feature work from members of the Cleveland advertising community that has been created outside of office hours. The personal pursuits. The pet projects. The labors of love.
Reena S. Goodwin, affiliated with AAF since fall 2016, I’m a Communications Committee member.
By day I work as the Assistant Director of Marketing and Communications at Hathaway Brown School. Hathaway Brown is a K-12 all girls and coed early childhood independent school located in Shaker Heights. The school draws students from around 90 communities from Avon to Akron and has been truly devoted to educational excellence and innovation since it was founded in 1876. My job at HB is mostly to tell the story of HB and its students, faculty, staff, alumnae, and community members primary online, whether that’s through content creation and sharing, earned media, etc.
What do you create after your 9 to 5 job?
I love marketing and communications so much I do it outside of my day job as a freelancer, too. Beyond marketing, I am a professional DJ, performing at arts and culture events, weddings, and parties throughout the city of Cleveland with my husband as DJ Goodwin.
How did you discover your “5 to 9” passion? What inspired you?
Music has been a huge part of my personal and professional life, really since I was 13 years old. I created my first website and e-newsletter then all about my favorite band at the time, and I loved it so much I decided to study Public Affairs Journalism in college with the hopes of becoming a music journalist. Instead, I fell into marketing for major record labels like Island Def Jam and Columbia Records during and after college before landing in Cleveland at the Rock and Roll Hall of Fame + Museum. It was during my time there that I discovered DJing through a friend who encouraged me to host a monthly rock and roll dance party every month. I did that for about a year before shifting my focus to playing at more arts and culture events and mostly weddings for clients who are looking for music that’s more unique and indie. We’ve really built a brand that stays true to our motto of “we’re not wedding DJs, but we’ll DJ your wedding.” It’s a lot of fun!
How has membership/participation in AAF-Cleveland inspired you or your work?
I love collaborating and problem-solving, whether it’s putting together the perfect playlist with a host or couple for their event, or helping to develop an editorial calendar for AAF’s communications. Working with passionate people and celebrating a group accomplishment has always been very motivational to me.
How can people learn more about you and your work?
Visit the DJ Goodwin website at djgoodwin.com.