March 27th, 2012 / by: Dan Leibundgut
Q&AAF -B2B Marketing Strategy: 10 Goals That Belong In Every Plan
B2B MARKETING STRATEGY: 10 GOALS THAT BELONG IN EVERY PLAN by Jean Gianfagna The most important step in developing a business-to-business marketing strategy is the first one: Setting your goals. Why are you investing in marketing? What do you want...
February 9th, 2018 / by: dleibundgut
Creating Better Relationships Time After Time
Creating Better Relationships Time After Time Sponsored by @myConveyApp “If you're lost you can look and you will find me - time after time” Cyndi Lauper  Cyndi may have been referring to her “main squeeze” in this song, but as sales and marketing professionals we are constantly trying to send this same message to...
December 1st, 2017 / by: Dan Leibundgut
Q&AAF With Mark Bachmann, Chief Client Officer - Marcus Thomas LLC
In this edition of Q&AAF, Mark Bachmann shares some ideas on keeping clients in an industry known for turnover. Mark says, "our clients are not loyal and we mirror back that attitude, treating clients like fleeting...
September 19th, 2017 / by: Dan Leibundgut
AAFCLE 5 to 9 - Dave Evans, Independent Filmmaker
AAF-Cleveland exists to shine a light a light on the individuals and organizations that make up the region’s advertising community. And we know that the brilliant, strategic work coming out of Cleveland is just the tip...
June 12th, 2017 / by: Dan Leibundgut
Q&AAF: Raphael Rivilla on the Evolving Client/Agency Relationship
Raphael Rivilla, Partner, Media and Connections Planning at Marcus Thomas LLC, describes having the right specialists at the table is critical as the agency model continues to change. Q: What is one of the biggest challenges...