Marketing Automation Strategist

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Company Name Fathom (view profile)
Location Cleveland, OH
Date Posted Oct 17, 2017
Category Marketing
Job Type Full-Time
Full Job Description
Marketing Automation Strategist

Fathom is searching for a Marketing Automation Strategist to join our growing family! We are seeking a driven individual who is looking to make a BIG impact in growing Fathom and our clients' businesses.

Responsibilities
• Develop, deploy and help execute all marketing campaign strategies in support of our clients’ lead generation activities, corporate communications and service related communications
• Provide technical, functional and strategic expertise of the email / lead management application in use, and train / educate others as needed
• Accountable for setting benchmarks and KPIs that relate to our client’s goals, and report on the performance and impact of each marketing initiative
• Regularly align our clients’ efforts with other departments (sales, marketing, operations) and their business goals and objectives
• Continually work to improve the quality of lists and databases through the system
• Share best practices of digital marketing efforts to internal stakeholders and ensure that these are followed and upheld

Qualifications
• B.S. or B.A. degree in marketing, advertising, communications or equivalent professional experience in digital marketing
• 4+ years of digital marketing experience desired, B2B experience preferred
• Experience with marketing automation: campaign creation, database management, integration with CRM, end-to-end reporting.
• Experience working with MAP such as Marketo, Hubspot, ExactTarget, Eloqua, Silverpop, Pardot, Sharpspring, etc.
• Marketo experience highly preferred
• Basic understanding of HTML
• Strong communication skills with the ability to manage people and personalities at all levels of the organization, with a ‘can do / consultative’ approach
• Strong project planning and execution skills, with a strong sense of project ownership and ability to anticipate possible roadblocks and provide viable solutions
• Excellent organizational skills with the ability to prioritize, multitask and manage time effectively


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