Digital Media Specialist

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Company Name Recess Creative
Location Cleveland, OH
Date Posted Jun 17, 2019
Category General
Job Type Full-Time
Full Job Description
Recess Creative is adding to our group of talented and creative professionals here in Cleveland. We’re looking for an innovative Digital Media Specialist with proficiency in paid advertising and SEO.

The Digital Media Specialist will be responsible for implementing integrated digital strategies for our portfolio of clients in various industries. Responsibilities include overseeing paid search, paid social, SEO implementation & lead gen programs for Recess Creative clients. This position will assist in the development of integrated digital media strategies for clients, execution of said campaigns within Google, Facebook, Instagram, Hubspot, etc. and the collection of data to continually recommend KPIs & perform ongoing optimization. This position will work to constantly evaluate and streamline all products, tools, and processes for the agency.

The Digital Media Specialist will work collaboratively across the digital team to attain collective goals, reporting to the Director of Social & Digital Strategy.



Technical Skills:
2-3 years' experience working in paid media strategy and execution
Experience maintaining paid advertising bid strategies, execution and budget management
Must love and be curious about data analytics and how that affects the bottom line
Experience with Google Analytics and tracking tools
Experience with Google Data Studio and customized reports
Efficient in SEO practices such as, but not limited to, keyword research, content optimization, site optimization and link building
Familiar with keyword research tools such as Moz, SEM Rush, LinkDex, etc.
Well versed in the Office suite, especially Excel, Word and PowerPoint
Professional client communication, both written and verbal
Ability to handle multiple projects and prioritize responsibilities
Ability to work efficiently in a fast-paced environment
High level of accuracy and attention to detail
Self-motivated, but also can work well in a team
Ability to proactively organize daily tasks
Keen problem-solving and troubleshooting abilities
Technical Skills:
Email development
Experience with creating or optimizing landing pages a plus
Hubspot experience
Enthusiasm for the future of brand advertising on the web and building that future with us
Day-to-day responsibilities may include, but are not limited to the following:
Using your analytical mindset, you will be responsible for the strategy, execution, performance and reporting of the paid search and paid social campaigns for our clients across multiple platforms (Google Adwords, Facebook, Instagram, Twitter, LinkedIn, Pinterest, etc.)
Daily optimization and management of campaigns within individual platforms
Maintain bid strategy execution and budget management
Craft effective ad copy for A/B testing and conversion optimization
Develop SEO strategies that drive traffic and ROI for our clients
Perform ongoing SEO keyword discovery, expansion and optimization
Develop and maintain link building strategy
Analyze SERP and organic traffic patterns to provide recommendations for content creation and website optimizations
Work with the development team to ensure on-page and meta data SEO best practices
Monitor our clients overall site health as it relates to SEO
Work with the web team to drive organic traffic, and increase conversions based on data
Pixel and tag generation, implementation and quality assurance
Regularly analyze data using third party tools to understand user behavior and provide insight into the topics that drive interest and engagement
Research and analyze competitor advertising
Track our progress against key competitors
Analyzing campaign performance and providing optimization recommendations
Create and update dashboards for regular reporting on all clients paid media campaigns
Stay up to date on all news and trends in the paid advertising and SEO industries to deliver cutting edge strategies for our clients
This is a full-time position and the candidate will work directly out of our sweet downtown Cleveland, Ohio office. Benefits include: Complete Health - Medical, Dental, Vision & Life, Disability, and 401k with company match & PTO.

Due to the anticipated volume of responses, we will contact only those candidates who most closely match our requirements.

If you think you’d be a great fit, and don’t mind tweeting about cakes, then please send your resume, relevant experience and portfolio to careers@recesscreative.com or fill out the form below.

Apply here...
https://recesscreative.com/careers/digital-media-specialist

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