Digital Marketing Specialist/Art Director

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Company Name JCF Marketing, Inc.
Location Chagrin Falls , OH
Date Posted Dec 26, 2017
Category Art & Design
Job Type Full-Time
Full Job Description
The Digital Marketing Specialist is responsible for hands-on execution of email marketing programs, in support of company objectives, including the creation of banner ads and e-blasts in HTML format, for both external and internal use. This includes ownership of the concept, setup, maintenance, and review of ongoing and targeted email communications. Must maintain a current understanding of email marketing best practices, brand standards/guidelines and apply them to the execution of our email/banner campaigns in collaboration with the Creative Director and Marketing Manager.

Responsibilities
• Build email campaigns and banner ads in HTML format and maintain quality assurance of all outbound campaigns
• Perform day-to-day email marketing activities including, but not limited to, email campaign set-up, scheduling, testing and deployment of one-time and recurring campaigns
• Understand CMS and make updates to website and interactive panels
• Troubleshoots technical issues related to HTML templates, list segmentation and other aspects of email execution, as required
• Stays up to date on and recommends email marketing best practices with regards to coding, design and testing of email campaigns
• Also create artwork for printed materials


Qualifications
Education
Four-year college degree or equivalent combination of education and experience.

Experience
2+ years of
• HTML experience
• Adobe Creative Suite – primarily Photoshop, Dreamweaver and InDesign
• Banner design – including animated banners
• Hands-on experience in email campaign building and list selection preferred

Knowledge, Skills, Abilities and Other Characteristics:
• Ability to troubleshoot coding problems
• Ability to write queries
• Advanced knowledge of Microsoft Excel, InDesign and Adobe
• Ability and desire to learn quickly
• Ability to work independently with minimal direction,
while also functioning and contributing as part of a team
• Strong attention to detail

Please send resume and salary expectation to cfrantz@jcfmarketing.com

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