CRM Database Analyst

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Company Name Firefighters Community Credit Union
Location Cleveland, OH
Date Posted Nov 15, 2019
Category General
Job Type Full-Time
Full Job Description
We are seeking a CRM and Marketing Analyst to join our growing team! This role is responsible for executing our segmentation and CRM targeting strategies and reporting on the effectiveness of our marketing programs. The ideal candidate will have strong analytical skills, knowledge of CRM or business intelligence systems and experience with email automations.

Responsibilities:

Monitor CRM performance; evaluate and resolve problems; design database management tools; and provide support
Manage daily execution of emails from concept, targets, set-up, quality review and scheduling.
Drive traffic and revenue by executing daily sends and increasing email engagement through testing and analysis.
Build and maintain the email marketing calendar and partner with teammates to plot messaging.
Work cross functionally to cleanse marketing data, add new data elements and provide data governance
Use CRM software to analyze member data and make recommendations on marketing and member service initiatives.
Measure & report performance of implemented sales & marketing initiatives to evaluate their return on investment (ROI).
Provide insights and recommendations to management, based on research, internal and external data, along with market conditions.
Utilizing knowledge of the CRM system impact, contribute idea for marketing strategy, segmentation and targeting to support the organization's strategic goals.
Work cooperatively across all departments to support cohesive application of all marketing messages across all delivery channels.

Qualifications

Bachelor's Degree
Minimum of 3+ years' experience preferably in a marketing or financial environment
Database management, execution & maintenance experience
Understanding of predictive modeling.
Strong written and verbal communication skills ability to translate technical into non-technical terms as well as translate strategic thinking into tactical needs.
Proficient in Microsoft Excel
SQL or SAS experience preferred
Solid understanding of email fundamentals and KPIs. Campaign management tool experience preferred, but not required
Analytical thinker with ability to identify and proactively solve problems.
Strong time management, interpersonal and communication skills

Apply here
https://ffcommunity.applicantpro.com/jobs/1250935-36192.html