Brand Strategy & Advertising Specialist

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Company Name MetroHealth
Location Cleveland, OH
Date Posted Nov 17, 2017
Category Marketing
Job Type Full-Time
Full Job Description
We're leading the way to a healthier community
And we need your expertise to get there.

You can play an important role with an essential health system that is committed to doing more than making people feel better. The MetroHealth System is restoring the health and well-being of the communities we serve throughout Cuyahoga County, Ohio with individualized, patient-centered care. Our team of 7,300 strong delivers care at our main campus near downtown Cleveland, and at more than 25 other MetroHealth locations, as well as 40 additional sites through community partnerships.

As the site of the county's only Level I Adult Trauma Center and Level II Pediatric Trauma Center, we offer one of the only two adult and pediatric burn centers in the state of Ohio. Accommodating a total of more than one million patient visits annually, MetroHealth is an academic medical center for teaching and research, with each of its active physicians holding a faculty appointment at Case Western Reserve University School of Medicine. In addition, it has earned Magnet® status for nursing excellence.

Our mission is as follows: "Leading the way to a healthier you and a healthier community through service, discovery, teamwork, and research." Here is your opportunity to help us accomplish this objective:

BRAND STRATEGY & ADVERTISING SPECIALIST

The proven self-starter we select for this important role will support our manager of brand strategy and advertising with creative development and execution of all advertising initiatives; oversee production of ads, video content, and brand collateral from concept to distribution; and ensure that projects are completed to standard on time, on budget, and on strategy. Additional responsibilities include:

  • Helping to establish and ensure compliance with internal advertising and brand criteria, processes, and standards.
  • Developing strategies to help our many constituents embrace our brand.
  • Coordinating advertising meetings, interviews, shoots, and schedules.
  • Fielding sales calls/inquiries and evaluating advertising opportunities while maintaining strong rapport with local media.
  • Assisting with departmental financial/budgetary needs, including requests for quotes, purchase orders, ensuring payment of invoices, and tracking the ad budget.
  • Preparing project reports, presentations, educational material, and other advertising collateral.
  • Helping to measure/monitor the effectiveness of advertising efforts.
  • Reviewing market research studies to ascertain consumer perceptions of our brand and the competitive landscape.



What you'll need to succeed:

Required Credentials:

  • Bachelor's degree in marketing, communications, or a related discipline.
  • Experience in the areas of design, graphics, and production.
  • Strong organizational, group-facilitation, and presentation skills.
  • Demonstrated proficiency with Microsoft Office Suite (Word, Excel, PowerPoint) and experience building formulas, spreadsheets, and presentations.
  • Excellent verbal and written communication/interpersonal/listening skills.


Preferred Credentials:

  • Five or more years of experience in a healthcare and/or communications environment.
  • Experience with brand architecture and nomenclature.
  • Experience with digital marketing and customer relationship management (CRM) tools.
  • Related agency-side or client-side advertising experience.


Your skills, ambition and experience can elevate the health and well-being of friends and neighbors. In return for your contributions, we offer the competitive salaries and extensive benefits you would expect of an industry leader.

Learn more and apply now at our career page:
metrohealth.org/careers

Or forward your resume directly to Brendan McGlynn: Bmcglynn@metrohealth.org

The MetroHealth System is an equal opportunity employer.
Minorities/Females/Protected Veterans/Disabled


PI100212309

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