August Corporate Member Spotlight

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AAF-Cleveland is proud to highlight the many creative service companies in NE Ohio that make up our corporate member roster. TV advertising through promo media is a great way to get your entire team involved with NE Ohio’s premier advertising and marketing professional growth organization.  Our programs, events, social and networking opportunities keep our members in the know and ahead of the curve.  See what corporate membership can mean for your company.  Contact AAF-Cleveland Executive Director, Dan Leibundgut at 216-910-4000 or click here to see our corporate membership options.

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Tell us a little bit about your company and your role there.

Roger Frank
Roger Frank

Little Jacket helps companies and nonprofits tell their stories, raise awareness, change perceptions and grow. We believe clarity, simplicity and smarts can help our clients stand out. You don’t get to clarity and simplicity without asking the right questions, doing the necessary homework, finding real insights and doing creative work that resonates with its intended audiences.

My role at Little Jacket as managing partner is two-fold: 1) Ensure we all understand what success looks like. 2) Make sure we have what we need to succeed.

As a creative director I really have just one thing to consider: make sure we are striving to do great work.

 

Pictured (l-r) Roger Frank, Micki Hejduk, Joey Parlett, Ellen Russell, Christian Woltman, Lora DiFranco
Pictured (l-r) Roger Frank, Micki Hejduk, Joey Parlett, Ellen Russell, Christian Woltman, Lora DiFranco

What is your company most excited about in terms of marketing/video production/communications/advertising in 2018 and beyond?

We are always looking for the truth in a brand and challenging ourselves to deliver that truth in unexpected ways. Our business — whether you call it marketing communications, advertising or design — has to operate with the understanding that no one really cares about our work. So we must do work that is worth engaging with.

No matter what changes in media and technology, we’ll always have to get the messaging right first and foremost. So I’d say we’re most interested in how — as media evolves — messaging is as important as ever.

What are some of the most exciting projects you’ve been working on or just wrapped up?

This is always a tough question because we take a lot of pride in our work and get excited about our projects. Just today we heard there is nearly a 19% reduction in HIV cases in Cuyahoga County. We played a small part in that with a PrEP awareness campaign. (PrEP is a once-daily pill that is more than 90% effective in preventing HIV.) Those sort of measurable results are extremely rewarding.

This year’s Open Doors Academy annual report was fun because we left the cover completely blank and asked the kids — and some pros — to design the cover. The results were mixed, but the kids were stoked to help. So that is awesome. More awesome is the impact ODA is having on scholars lives.

Probably the biggest thing we’ve worked on this year is the Find yourself campaign for Cuyahoga County Public Library. The media includes wrapping buses, billboards, bus shelters, ads, radio spots, guerilla stunts, videos and social media campaigns. The messaging has flowed through to the website and the annual report. The one main idea for the campaign came from the research insight that many don’t understand what a hidden gem CCPL is and how deep its resources are — from innovation centers to its vast digital collection to career counseling and more.

For people who know nothing about us, I hope they’ll check out our website. We’re really proud of the work there. From Dealer Tire and the CH-UH school District to Open Doors Academy and NewBridge – to name a few.

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What has been the most valuable takeaway of your AAF Corporate Membership?

​Cleveland is a tight-knit community. It’s great to be able to send an email or pick up the phone and chat with a peer. Some of those relationships started with meeting at an AAF event.

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How can we learn more about your company?

Our preferred method for sharing more about our company is face-to-face. We’re proud of our website, so that’s good start (always room for improvement but this does the best job of capturing what we do to date). This recent article from Communication Arts was great because it gives a third-party perspective about who we are and what we care about.

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