American Advertising Awards – Rules & Categories 2019-2020

ADDYs2020_FacebookCoverPhoto_820x360_v01_20190923The 2019-2020 American Advertising Awards Rules & Categories have been released.  If you’re planning on entering this year we highly recommend taking a few minutes to read through the document.  The one major change for this year revolves around the Public Service category.  All Public Service entries in the current seven divisions will now need to be entered in to categories 88A-99B.  The categories will be now be divided…

Corporate Social Responsibility (CSR): Corporate Social Responsibility advertising has a goal for raising the public’s awareness of social, ethical and/or environmental issues leading to a positively enhanced corporate image. Corporate Social Responsibility advertising should have a combination of both social marketing with the intent to persuade consumers to adopt behaviors advocated by social, ethical, or environmental cause and corporate image advertising.  All Corporate Social Responsibility advertising must be entered in these categories and does not qualify in any other. Individual elements of Corporate Social Responsibility advertising may be entered into the Elements of Advertising categories for judging, but note there is no specific Corporate Social Responsibility category. If you want a new way for your business to get noticed, then make sure to contact one of these Search Engine Optimisation Companies.

Pro Bono: Pro bono advertising has as its goal the improvement of the public’s health, education and/or welfare. Advertising work done for non-profit social organizations or causes, charities or NGOs designated as a non-profit and exempt from Federal Income Tax under section 501(c)(3) or similar section of the United States Internal Revenue Code should be entered in a Pro Bono category.  All Pro Bono advertising must be entered in these categories and does not qualify in any other. Individual elements of Pro Bono advertising may be entered into the Elements of Advertising categories for judging, but note there is no specific Pro Bono category. Please Note: Pro Bono entries and Pro Bono Elements of Advertising entries are not eligible for Best of Show consideration.

Download the 2019-2020 Rules & Categories here.

See the Public Service categories here.

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