Next AD Addicts

Our next AD Addicts program will feature Todd Johnson, VP of Emerging Technologies at YuMe by RhythmOne.

Todd’s topic:

Advanced TV/Evolved Living Room Event

This event takes a look at shifting consumer behavior in the living room as well as the ever changing landscape within the Advanced TV space. We will take you through the evolution of how consumers view video content in the home and how technology has changed consumption habits. Our event covers the following:

  • The latest consumer and industry premium video trends
  • TV Audiences:  How they’re watching, what they’re watching, and how device ownership has evolved in the past few years
  • What Advanced TV is and what it means for you
  • The differences between AVOD, TVE, SVOD, CTV  , Programmatic TV, Addressable TV, and Advanced TV – and how you should leverage everything
  • Where the actual ads are
  • What’s next in our space

Todd regularly presents on “The Evolving Living Room & Advancement of TV”, addressing the bifurcation of linear TV advertising with evolving demographic and multi-device viewing behaviors.  Prior to joining YuMe, he spent time at the Leaf Group (formerly Demand Media), ManiaTV, Mindshare, and Omnicom. He believes that while today’s landscape of fragmentation and distraction is a challenge, it offers a great opportunity to find ways to meaningfully engage consumers. Todd is a graduate of the University of California, Berkeley.

This is a free event for AAF-Cleveland members – $15.00 for non-members and you must register.

 

register-here

 

 

 

 

 

Sponsored by:

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