May Signature Series


Karen Haefling_Black 2

“Refreshing a 96-year Old Brand for the Global Economy”

Karen Haefling, VP of Marketing, Vitamix Corp.



Vitamix Corp. created the category of high performance blending and enjoyed the leadership position for decades. With an increased interest in healthy eating, Vitamix experienced explosive growth in recent years.  This attracted significant new competition, which copied their messaging approach.  Come learn how Vitamix is responding with a brand refresh to differentiate itself as the category leader.

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