Latest AAF Government Affairs Report

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Here is the latest from Clark Rector, Senior Vice President, AAF National.

California Consumer Privacy Act Update

California legislators continue to consider legislation to implement the California Consumer Privacy Act by the January 1, 2020, deadline. Concurrently, advertising industry representatives are working with lawmakers to ensure the final law and regulations will not unnecessarily hamper businesses ability to responsibly use data to help market products and services to California consumers.