For the first time in the city’s history, Cleveland will be one of 20 cities across the globe to host the world’s largest advertising portfolio review on Wednesday, May 23, at Brokaw’s downtown headquarters. Portfolio Night was started 14 years ago by The One Club for Creativity—the world’s preminent advertising and design club.
Congratulations to Think Media Studios for receiving 2 Emmy Nominations.
Together with their partners at the Cleveland Cavaliers and QTV, Think was nominated for our Game Opener, “Square One” that brought Cleveland fans to their feet as we kicked off the 2017/18 season.
Little Jacket is proud to share with you an article from the May/June issue of Communication Arts featuring Little Jacket and a few of our many great clients. Since 1959, Communication Arts has been making designers, writers, and illustrators jealous of other people’s work while raising the bar for creativity in our industry.
B2B MARKETING STRATEGY: 10 GOALS THAT BELONG IN EVERY PLAN
by Jean Gianfagna
The most important step in developing a business-to-business marketing strategy is the first one: Setting your goals.
Why are you investing in marketing? What do you want that investment to achieve for your business?
Creating Better Relationships Time After Time
Sponsored by @myConveyApp
Cyndi may have been referring to her “main squeeze” in this song, but as sales and marketing professionals we are constantly trying to send this same message to our clients: we will always be there for you when you need us.
Each week, AAF-Cleveland will post Quick Hits on our Portfolio blog. Our goal is to give our members a snapshot of the people, shops and brands that are making news in a concise format. You’ll be able to keep up on your industry without going to multiple places on the web.
AAF-Cleveland is proud to highlight the many creative service companies in NE Ohio that make up our corporate member roster. Corporate membership in AAF-Cleveland is a great way to get your entire team involved with NE Ohio’s premier advertising and marketing professional growth organization.
In this edition of Q&AAF, Mark Bachmann shares some ideas on keeping clients in an industry known for turnover.
Mark says, “our clients are not loyal and we mirror back that attitude, treating clients like fleeting acquaintances. Even though this scenario may be true, there are ways to make sure we get the most out of our client relationships, and there are many methods to keep a client (and the agency) happy.”
Know why you have a client.
It’s ADDY season and here’s your chance to support your club and reach Cleveland’s creative class. A sponsorship of the 2017-18 AAF-Cleveland ADDY Award Show. This year the show will be held at the Music Box Supper Club on Thursday, February 22, 2018.