The following is our purpose:

• Further the creation of outstanding advertising in Cleveland.
  
  
• Study, research, and discuss all matters related directly or indirectly to advertising and communications.
  
  
• Promote Cleveland as an advertising center to the rest of the world.
  
  
• Stimulate awareness of the creative process that makes advertising more effective in the marketplace.
  
  
• Promote just and equitable practices within the industry.
  
  
• Discover and correct abuses within.
  
  
• Encourage useful and oppose harmful legislation.
  
  
• Strengthen the public image of advertising.
  
  
• Advance advertising as a positive force in American business and in the national economy.
  
  
• Advance the civic, cultural, and business interests of the Greater Cleveland area.