AAFCLE Announces RFP Process For Public Service Media Program

In 2011, the AAF-Cleveland Board of Directors launched a new public service project designed to provide local non-profit organizations with an exceptional opportunity to maximize their media budget at a minimum 3-to-1 return on investment.

Non-profits are invited to participate in the program based their non-profit status, mission and many contributions to our community. AAF-Cleveland would be honored to assist your organization in increasing awareness for your programs within our community and we hope you will accept our invitation to become a PSM partner.

How the program works

AAF-Cleveland solicits donations from the Northeast Ohio media and marketing services community.  AAF-Cleveland essentially creates a bank of inventory that can be developed into customized packages for non-profit organizations.  These donations are then made available to non-profit organizations at a cost of 1/3 of the market value of the donations.  It’s a win/win situation for all involved; the non-profit wins because they can market their mission for 1/3 of the cost, the media wins because they can count their donations toward their requirement to provide time and space to non-profit organizations, AAF-Cleveland and students win because the funds received from the non-profit help support the AAF-Cleveland’s Scholarship Program.

Depending on your marketing objectives, existing creative and budget, AAF-Cleveland will be able to assist you with marketing services and media placement in the following: Local Spot & Cable TV; Outdoor; Magazines; Newspapers; Radio and Internet.

If your nonprofit organization is interested in participating, please download and complete for RFP.  Contact AAF-Cleveland Executive Director, Dan Leibundgut here with questions or more information.

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