5 To 9 – Greg Wereb, Billy Likes Soda

AAF_5to9Feature_v1-page-001AAF-Cleveland exists to shine a light a light on the individuals and organizations that make up the region’s advertising community. And we know that the brilliant, strategic work coming out of Cleveland is just the tip of the iceberg. Our 5 to 9 posts will feature work from members of the Cleveland advertising community that has been created outside of office hours. The personal pursuits. The pet projects. The labors of love.


Name Greg Wereb

Day job Associate VP, Business Insights, Fahlgren Mortine

What do you create after your 5 To 9 job?

I guess you can say I RE-create more than I create…I started a local CLE-area cover band called Billy Likes Soda back in 2013.

How did you discover your 5 to 9 passion?  What inspired you?

Music has been my biggest passion since I was a little kid; I can remember when I was about five years old dressing up in full KISS makeup and costume – at least what I THOUGHT was full at the time! – and jumping on the family bumper pool table (Millennials, look it up) and lip-synching along with my brother’s albums.  Then I added a passion for drums.  I’d play along with songs on a collection of boxes and lampshades set up like a kit, until I borrowed a small kit from a relative when I was 12.  And here I am 32 years later and I still haven’t given that kit back!

In my adult life, I’m on kit #4 and I’ve been playing in original or cover bands in the CLE area since 1997.  I find it rewarding and enjoyable to play music, and it’s even more fun when others get joy out of it too.

How has membership/participation in AAF-Cleveland inspired you or your work?

It’s allowed me to meet new people and learn trends in the industry which I then incorporate into my work.

How can we learn more about you and/or your work

More info on Billy Likes Soda is at Facebook.com/BillyLikesSodaCLE, on Twitter at @CLESodaBoys, and on Instagram at clesodaboys (disclaimer:  I tend to get a little ‘Greg 2.0′ in my 5 to 9 job, which usually doesn’t end til 4 a.m.)

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