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In this edition of Q&AAF, Mark Bachmann shares some ideas on keeping clients in an industry known for turnover.
Mark says, “our clients are not loyal and we mirror back that attitude, treating clients like fleeting acquaintances. Even though this scenario may be true, there are ways to make sure we get the most out of our client relationships, and there are many methods to keep a client (and the agency) happy.”
Know why you have a client.