Q&AAF With Mark Bachmann, Chief Client Officer – Marcus Thomas LLC

MarkBachmann-20171121013207108In this edition of Q&AAF, Mark Bachmann shares some ideas on keeping clients in an industry known for turnover.

Mark says, “our clients are not loyal and we mirror back that attitude, treating clients like fleeting acquaintances. Even though this scenario may be true, there are ways to make sure we get the most out of our client relationships, and there are many methods to keep a client (and the agency) happy.”

Know why you have a client.

AAFCLE Names New Director

Nina Rossi HeadshotsmallThe AAF-Cleveland Board of Directors is happy to announce the addition of Nina Rossi, Production Manager at Goldfarb Weber Creative Media, as a new director.  Nina brings a wealth experience to the board and has already spearheaded our Women In Advertising initiative. 

AAFCLE ADDY Sponsorships

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It’s ADDY season and here’s your chance to support your club and reach Cleveland’s creative class.  A sponsorship of the 2017-18 AAF-Cleveland ADDY Award Show.  This year the show will be held at the Music Box Supper Club on Thursday, February 22, 2018. 

AAFCLE Adds New Director

Turner Headshot Sept 2017 1The board of AAF-Cleveland is proud to announce that Rick Turner has joined as a new director.  Rick has extensive background in marketing and event planning and will be a valuable asset to the board.  Rick is an account executive with Extraordinary Events out of Los Angeles. 

5 To 9 – Mike Paukst, Fine Art Images

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AAF-Cleveland
 exists to shine a light a light on the individuals and organizations that make up the region’s advertising community. And we know that the brilliant, strategic work coming out of Cleveland is just the tip of the iceberg. Our 5 to 9 posts will feature work from members of the Cleveland advertising community that has been created outside of office hours.

AAF Gov’t Report

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Republican Tax Reform Proposal Released 

Senior Congressional and Administration officials have released their Unified Framework for Fixing our Broken Tax Code. The so-called “Big 6” (Treasury Secretary Steven Mnuchin, National Economic Council Director Gary Cohn, House Speaker Paul Ryan, House Ways and Means Chairman Kevin BradySenate Majority Leader Mitch McConnell and Senate Finance Chairman Orrin Hatch) have been negotiating the details of the plan for weeks.

AAFCLE 5 to 9 – Dave Evans, Independent Filmmaker

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AAF-Cleveland exists to shine a light a light on the individuals and organizations that make up the region’s advertising community. And we know that the brilliant, strategic work coming out of Cleveland is just the tip of the iceberg. Our 5 to 9 posts will feature work from members of the Cleveland advertising community that has been created outside of office hours.

September Corporate Member Spotlight

AAF-Cleveland is proud to highlight the many creative service companies in NE Ohio that make up our corporate member roster.  Corporate membership in AAF-Cleveland is a great way to get your entire team involved with NE Ohio’s premier advertising and marketing professional growth organization.